Organic Rankings and Site Speed

There are over 200 quality factors used in determining how to rank the result of a search. One of these factors is the time it takes to download a Web page. Slow page load times will cause the Ranking for a Keyword to be downgraded by the Search Engines. Slow load times may also cause a Web page to timeout and be excluded from the Search Engine index.

As network traffic increases, Marin property management with no end in sight, fast load times are becoming increasingly important for SEO. If your Website is slow, don’t expect to be on the first page of the Search Engine results. And this applies to all the Search Engines.

No one likes a slow Website

Most importantly, visitors react badly to a slow Website. Slow load times will result in a high bounce rate, when visitors are too impatient to wait – and a high bounce rate can negatively impact Rankings. The sales conversion rate will be low as the visitors will not stay long, if they even bother to remain at all. And of course, returning customer rates will also suffer. ssh slowdns

A positive user-experience is important. Visitors prefer fast Websites, and impressed visitors are more likely to become customers who will spend more.

Server Processing

Some of the reasons which could cause a delay in viewing a Web Page are:


  • A slow database connection or lengthy database processing
  • A slow or busy Server, Moon Chocolate Bar with slow DNS and Connect times
  • Excessive Server processing


Asynchronous processing can significantly reduce Server related delays

Web Page Size

The size of the files that is being downloaded can be large due to:


  • A large View State when using ASP.Net, mobile-auto-repair especially the Menu control.
  • Many and large sized Images
  • Use of sound, JavaScript, Java libraries, plug-ins or Flash
  • Large CSS style files.


Reducing Download Times

The construction of the Web Page needs to be simplified to reduce the file size.


  • Use Minification to reduce the size of files like CSS
  • CSS files should be split by function, i.e. print, menu, etc – and loaded asynchronously.
  • Use a Master file to reduce the number of file downloads.
  • Make sure that all images are compressed optimally for the optimal image type (.tif,.gif,.jpg,.png, etc). Depending upon the composition of the image, any file type may produce the smallest size with the best quality. So try them all.
  • Reduce the size of the image file as much as possible – but don’t rely on setting the Width/Height to do so. It doesn’t reduce the downloaded file size.
  • Use Thumbnails for large images. The visitor will be quite happy to wait to see the full image detail, when they request it. The visitor will be less than happy if they have to wait before seeing anything.
  • Ensure that all images are cached for a few weeks.
  • Ensure that downloaded files are compressed.


Web Sites can still be attractive without having lots of graphics and fancy gimmicks. Simplicity and good performance go hand in hand.

Monitoring Page Load Times

The download speeds of all of the pages in a Website need to be regularly monitored. Each page should take less than 5 seconds to load – 3 seconds is the ideal. rschemszone

Use the free and excellent performance tool from Pingdom to analyse the different components that make up a Website’s download time.

Neville Silverman, based in Sydney Australia, has been a Visual Basic programmer and Microsoft Access programmer and Database design specialist for many years.

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